Here is my latest logo concept – The Cubs.
I know what you might be thinking, I took another logo and made it all angular and sharp with no curves. And you’re right.
But there isn’t a whole lot to do to change a standard looking C logo to make it different.
The Cubs have had a few different types of C’s over their history.
In my logo concept, I took a combination of these different elements. Taking the most current C logo, making it more blocky and giving it a slight tail like the wishbone C (famously used by the Chicago Bears and Cincinnati Reds).
The flared out opening of the C kind of gives it an aggressive look I think. The diamond shape is also purposely done to relate to the baseball diamond.
What do you guys think of this one? Is it still recognizable as the Cubs but with a new take on it?